Threads is adding Instagram’s branded content tools

Threads is implementing branded content tools to give marketers access to paid promotion opportunities. Meta’s new social platform doesn’t serve ads yet. However, this feature will enable brands to explore the possibility of running influencer campaigns. Why we care. Meta is waiting until Threads reaches a critical mass before selling ad space, which is proving … Read more

YouTube Adding More Analytics Data About Views & Revenue

YouTube is working on ways to give creators more data about video performance, including detailed reports about the sources of views and revenue. In addition, YouTube plans to actively assist creators with generating new video ideas by adding reports on trending. These features are previewed in a new video on YouTube’s Creator Insider channel, which … Read more