Meta Threads’ Rapid Rise Proves the Power of an Owned Audience

Meta spins its new social media network threads as a close-knit community. But it’s definitely not a small community, given over 100 million people joined it in less than a week. Let’s put that in perspective. The web took almost seven years to reach that number. Twitter took five years. Instagram did it in 2.5 … Read more

Meta Expands Reels Ads To Instagram, Tests AI Features

At an advertising conference this week, Meta unveiled innovative new features for Reels, its short-form video product. Businesses can soon run ads between Reels on Instagram, an option previously exclusive to Facebook. The ads are designed to blend into the reels experience so they don’t interrupt the user or feel out of place. Additionally, Meta … Read more