Creating and selling educational courses can be a lucrative business. But if you already have a product to sell, you can actually use courses as a marketing tool. Back in 2017, about two years after joining Ahrefs, I decided to create a course on content marketing. I had a very clear understanding of how an … Read more
Instagram is one of the best ways to market your product or service to a younger demographic. Out of one billion monthly active users – yes, one billion – two-thirds of them are 34 years old or younger. But, as with any social media platform, you need to know how to utilize the tools it … Read more
Search marketing is generally seen as a core tactic within digital marketing programs. Capturing the intent of users actively searching your products or solutions is a no-brainer, right? What seems like a simple question can often be complicated. Whether it’s due to budget-constrained environments or the brand having a stellar SEO team, I’ve fielded the … Read more
