What do HubSpot, Mailchimp, and Wistia have in common? They’re all B2B companies with high-traffic, lead-generating media engines that support their products.
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![Why B2B Companies are Entering the Editorial Space [& What You Can Learn From Them]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/07/1658682918_.png "Why B2B Companies are Entering the Editorial Space [& What You Can Learn From Them]")
What do HubSpot, Mailchimp, and Wistia have in common? They’re all B2B companies with high-traffic, lead-generating media engines that support their products.
