A lot of content marketers treat the design team like a vending machine – insert copy, press button, get graphic. They make design the last step in the content creation production process. The result is nearly every piece of content is planned through the lens of a writer. By the time a typical creative brief … Read more
Once upon a time, I had a marketing boss who would ask me about our efforts at brand building: What were the results? What value did they add to the business? My answer was always the same: “good things.” In our 2022 B2B Content Marketing Benchmarks, Budgets, and Trends research, we find 80% of marketers … Read more
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