If I asked you, “Are your marketing campaigns effective?” would you be able to answer that confidently? And if you can’t, do you know how to figure it out? Not only do our bosses want to know if their investment is being spent wisely, but they also want to know if the input is worth … Read more
Once upon a time, I had a marketing boss who would ask me about our efforts at brand building: What were the results? What value did they add to the business? My answer was always the same: “good things.” In our 2022 B2B Content Marketing Benchmarks, Budgets, and Trends research, we find 80% of marketers … Read more
As a marketer, understanding how your leads convert is crucial. It’s easy to have a disconnect between capturing a user’s information online as a lead, and the end result of converting them to a customer. Whether you’re in B2B or B2C, you’ve probably been met with this struggle before. Last year, Google introduced Enhanced Conversions … Read more
