According to Hubspot Blog Research, 44% of marketers currently leverage TikTok.
B2C Marketers Treat Content Marketing as a Project; That’s a mistake [New Research]
In The End of Competitive Advantage, Rita Gunther McGrath illustrates all competitive advantages are transient. She contends everybody understands that. So why hasn’t basic strategy practice changed? As Rita writes: Most executives, even when they realize that competitive advantages are going to be ephemeral, are still using strategy frameworks and tools designed for achieving a … Read more
