What’s the half-life of news articles these days? How should that affect your mix of marketing, thought leadership, research, and other news-focused content? New research from Chartbeat, a content intelligence platform for publishers, sheds light on how positioning, traffic source, topic, and other attributes impact the lifespan of an article. CMI’s chief strategy advisor Robert … Read more
Microsoft’s Performance Max is now in open beta. Select marketers can now access its full inventory and serve ads across its network. Why we care. Microsoft’s Performance Max offers new features which aim to simplify marketers’ workloads and give them back time to focus on the creative and help them to reach untapped audiences. Being … Read more
The concept of search intent and the recommendation that marketers pay close attention to it when targeting organic keywords is well established in SEO. But while a lot of SEO writing has described search intent (for example, these two excellent articles on SEJ on creating content that satisfies search intent and understanding how people search), … Read more
