Microsoft’s Performance Max is now in open beta

Microsoft’s Performance Max is now in open beta. Select marketers can now access its full inventory and serve ads across its network. Why we care. Microsoft’s Performance Max offers new features which aim to simplify marketers’ workloads and give them back time to focus on the creative and help them to reach untapped audiences. Being … Read more

Performance Max campaigns get support in Data Studio

Performance Max campaigns can now be included in Data Studio reports, Ginny Marvin, ads product liaison at Google, announced via Twitter on Wednesday. Why we care. Many agencies and consultants use Data Studio to create custom dashboards to share with other team members, across teams or with stakeholders. Now, you can include data from your … Read more