For content marketers, it is the best of times, it is the worst of times. They know that creating top-quality content will fuel their success, but finding talented writers seems to be getting harder. With more people than ever spending time online due to lockdowns and work-from-home mandates, many organizations discovered last year that content … Read more
On Twitter, Yael Consulting founder Lior Krolewicz noticed a strange issue where Google isn’t reporting the correct ad spend. We checked the Google Ads status dashboard and it looks like this is a known issue. What Google says. There is no word on when the issue will be resolved. Be sure to check the dashboard … Read more
![Be Careful Where You Put the Emphasis on ‘Do More With Less’ [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/07/1658071819_.png "Be Careful Where You Put the Emphasis on ‘Do More With Less’ [Rose-Colored Glasses]")
“Do more with less.” That’s a phrase most in marketing have heard like a drumbeat over the last 20 years. Interestingly, it doesn’t matter whether budgets are going up or down, the message is still “let’s do more with less.” The only question is which word to emphasize—more or less. How do you switch the … Read more
