Be Careful Where You Put the Emphasis on ‘Do More With Less’ [Rose-Colored Glasses]

“Do more with less.” That’s a phrase most in marketing have heard like a drumbeat over the last 20 years. Interestingly, it doesn’t matter whether budgets are going up or down, the message is still “let’s do more with less.” The only question is which word to emphasize—more or less. How do you switch the … Read more