Working with new clients for the first time can be overwhelming. Getting all the essential information to start working on growing their business through SEO is one thing. Doing it in a way that shows you’re a seasoned professional is another. After working with a number of SEO agencies and as a freelancer, I’ve found … Read more
Building a keyword strategy is the process of deciding what keywords to target and prioritize in organic search. There are many ways to do it, but all methods boil down pretty much to finding keywords that: Potential customers are searching for. Have value for your business. Are within your wheelhouse to rank for. Let’s go … Read more
Did you bring a map (digital or otherwise) with you on your last road trip? Most people do – It’s the best way to ensure that you arrive exactly where you intended to go. Yet relatively few marketers create a map when planning content. They should. A customer journey map is a great way to … Read more
