Do You Make These 4 Common Mistakes With Subject Matter Experts?

You don’t need content creators with deep vertical experience to develop a unique viewpoint that makes your brand compelling to target audiences. By collaborating with subject matter experts, creators can help transform decades of experience into powerful storytelling. But mistakes in the partnership can lead to poor content and reduce internal support for SME content … Read more

Content Skills or Subject Matter Expertise?

Whenever I hear someone use the term SME (pronounced “smee”) for subject matter expert, I imagine a Dr. Seuss-like character and accompanying verse: On the 25thth day of March, in the jungle of sales,In the pall of the calls, the in of the bound,Hey yelled, “Data! Information!” and other leadership sounds.Then the SME stopped and … Read more