Qualitative Social Media Metrics That Matter More Than Follower Count

Fun fact: A low follower count isn’t necessarily a bad thing. In fact, some accounts with few followers generate more customers than larger ones. Ultimately, it depends on the context (ie, qualitative social media metrics). For example, 460 followers might not seem like a lot. But if more than 50 percent of those followers are … Read more

YouTube Confirms Shorts Views Don’t Count For Monetization

Views of YouTube Shorts count toward a channel’s total watch time, but they don’t count toward eligibility in the YouTube Partner Program (YPP). Channels in the YPP are able to monetize and earn revenue from videos, though not everyone is eligible to join it. Among other criteria, acceptance into the YPP requires 4,000 valid public … Read more