13 Expert Tips for Choosing Tech That Makes Your Content Strategy Work

13 Expert Tips for Choosing Tech That Makes Your Content Strategy Work

If you plan to acquire new technology to support your content strategy, don’t look at the eye-popping Marketing Technology Landscape Super Graphic from Chief Martec. The most recent version (from 2020) details 8,000 products categorized into advertising and promotion, content and experience, social and relationships, commerce and sales, data, and management. Whether you viewed this … Read more

How To Recognize (and Solve) Wicked Content Strategy Problems

How To Recognize (and Solve) Wicked Content Strategy Problems

Content strategy is a wicked problem. Do not worry. I didn’t adopt Bostonian lingo. A wicked problem is hard to solve because of “incomplete, contradictory, or changing requirements that can be difficult to recognize.” I like information researcher Jeff Conklin’s description of wicked problems as those “not understood until after the formulation of a solution.” … Read more

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