What happened to strategic planning – once a core element of marketing operations? You may be saying, “Strategic planning is still a core piece of what we do.” Is it, though? Today’s “strategic planning” typically involves semi-annual or quarterly events consisting of “strategy making.” Managers and leaders get together (often starting with bagels and coffee) … Read more
Whenever I hear someone use the term SME (pronounced “smee”) for subject matter expert, I imagine a Dr. Seuss-like character and accompanying verse: On the 25thth day of March, in the jungle of sales,In the pall of the calls, the in of the bound,Hey yelled, “Data! Information!” and other leadership sounds.Then the SME stopped and … Read more
You can’t throw a rock these days and not hit a media site capitalizing on some primer on defining Web 3.0 (or Web3), NFTs, metaverses, and what it all means to marketers. Go and read them. Most are pretty good. If you need some direction: So, I won’t provide a bunch of definitions here. Instead, … Read more
