Is marketing climate change a thing? New results from Gartner’s 2023 CMO Spend and Strategy Survey hint at the evolution. CMI’s chief strategy advisor Robert Rose shares his thoughts in this week’s CMI News video. Watch it below, or keep reading for the highlights: Marketers reduce reliance on search advertising Gartner’s survey announcement reveals some … Read more
Content marketing should have a place in in-house marketing agencies. But what exactly should it be? Newly released research indicates what’s happening, and CMI’s chief strategy advisor Robert Rose shares what you should be doing about that. This week, Cella by Randstad released its 13th annual In-House Creative & Marketing Industry Report (registration required). The … Read more
How much marketing technology do you need? Apparently, more, more, and more. And you need to celebrate it. This week, Scott Brinker released the 2023 edition of the Martech Landscape Map – with a whopping 11,038 solutions. And on Tuesday, the world celebrated International Martech Day. (Sorry, we couldn’t find a Hallmark card to send … Read more
