Competing in the MarTech industry as an Independent Software Vendor (ISV) can be challenging due to the large number of companies in the technology stack. How can you stand out in the crowded field?
A strong brand bolsters marketing efforts. From being just another provider, it transforms you into a business your audience wants to buy from. You might not think about brand building’s relationship with organic search. After all, SEO’s primary goal is getting brands into the top spots in Google for non-branded search terms. Let’s dig into … Read more