At an advertising conference this week, Meta unveiled innovative new features for Reels, its short-form video product. Businesses can soon run ads between Reels on Instagram, an option previously exclusive to Facebook. The ads are designed to blend into the reels experience so they don’t interrupt the user or feel out of place. Additionally, Meta … Read more
B2B marketers inevitably hear the sales team say things like this: “Yeah, we’re getting leads from all that content you guys write, but they’re all tire kickers.” Or this golden oldie: “Your MQLs don’t match our customer profile. There’s no purchase intent.” Then, there’s my favorite: “We don’t need more leads … We need better … Read more
If you want to create a blog but don’t know where to start, it’s worth putting in some time to find a good blog niche. But how can you find one? Finding your blog niche idea In my experience, identifying a good blog niche is usually determined by three things: It’s high traffic potential. (TP … Read more
