Most people know that Amazon, Walmart and Instacart have paid search placements on their websites. However, you may not know about their involvement in programmatic, display, social media and Google Shopping. It is crucial for PPC marketers to understand this because retail media (aka commerce media) is driving customers to retail sites that can transact … Read more
Becoming a better writer takes time. From pitching your idea to getting published—it’s a long process. But what are the best ways to become a better writer, and how can you do it? Let’s start with the basics: Who are you writing for? Do you know your audience? There may be a difference in who … Read more
![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2023/06/1687580110_.jpg "Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]")
Strategies for Effective Implementation and Business Growth ChatGPT and other Large Language Models (LLMs) are seemingly everywhere, and it’s crucial to learn what’s possible with them while acknowledging their flaws. After all, do LLMs have their intelligence? Is ChatGPT ready for “prime time,” or is it merely a toy that can lead to fake and … Read more
