Google updates when 4 attribution models will be retired

Google will start to retire four rules-based attribution models in Ads and Analytics from mid-July: First click. Linear. Time decay. Position based. Marketers still using these attribution models will be able to continue doing so until September, when they will be removed completely. Why we care: This update will affect the Google Ads accounts of … Read more

Google Publishes Guide To Current & Retired Ranking Systems

A new guide to Google’s ranking systems will keep you informed about which systems Google uses to rank search results and which ones are retired. Additionally, Google introduces new terminology in its latest guide, distinguishing between ranking “systems” and ranking “updates.” A system, such as RankBrain, is constantly running in the background. On updatedon the … Read more