Google updates when 4 attribution models will be retired

Google will start to retire four rules-based attribution models in Ads and Analytics from mid-July: First click. Linear. Time decay. Position based. Marketers still using these attribution models will be able to continue doing so until September, when they will be removed completely. Why we care: This update will affect the Google Ads accounts of … Read more

Google will automatically switch some advertisers’ attribution models

Yesterday Google sent an email letting advertisers know that their ad accounts would be switched to data-driven attribution. Google’s message to advertisers. The email tells the advertiser which account(s) qualify for the switch and gives them until August 4 to cancel the auto-switch. What is data-driven attribution. Google announced in September that data-driven attribution would … Read more