Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns, big website redesigns, big social media plans, big everything.
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Creating Great Case Studies [Examples]
Case studies prevent your prospects from getting stuck in the funnel. That’s probably why almost two-thirds of B2B content marketers use the tactic. Case studies tell the story the prospective customer wants to know. Do you understand their pain points or need? Do you have a solution? Does it really deliver results? And case studies … Read more
Creating a Channel Strategy: The Complete Guide
Be honest. Do you know what your non-marketing colleagues do all day?
Sure, you might have a general idea of what your co-workers in sales, finance, and HR do, at least categorically. But it seems that many of us — myself included — have those days, weeks, and months when we’re so bogged down in our own daily hustle, that we become a bit oblivious to what everyone else around us is working on.
