Google is testing new Rewarded Ad Gate beta program for publishers

Google has just started testing a new rewarded ad beta program for publishers to serve their players long-form, playable ads. How it works. As described by WebmasterWorld.com, “The Rewarded Ad Gate beta program will give you an opportunity to monetize your most engaged users. If a user frequently visits your site, you’ll have a way … Read more

Can You Keep the Human Touch When Using Marketing Automation?

Marketers, we find ourselves in a quandary: We want to automate as much of our marketing as possible, yet we don’t want any of it to feel automated. We’d love to be able to just set it and forget it. But great content marketing is designed to build relationships (that drive revenue). And unfortunately, automating … Read more

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