The secret to a customer-centric approach with faster ROI

With high inflation and low consumer confidence, plus the lingering effects of the supply chain crisis, nobody knows quite what to expect this holiday season. But one thing is for sure: if you want your business to succeed, you need to be prepared with relevant, connected experiences across every customer interaction. That’s where AI comes … Read more

The right approach to multilingual marketing strategy

“The customer is always right.” That business mantra highlights the importance of empathy and understanding the customer’s point of view. It isn’t just an emotional sentiment. However, the translated version of that phrase doesn’t have the same impact or meaning in different languages ​​and cultures. For example, in France, they say “Le client n’a jamais … Read more