Google, Microsoft generative AI experiments concern advertisers

Google and Microsoft are placing ads into AI experiments without giving brands the choice to opt out. Advertisers are now concerned that their products and services could be promoted next to inappropriate content. Why we care: Brands could potentially be at risk of damage to their reputation should their products or services be advertised next … Read more

Advertisers slow to return to Twitter despite Musk’s claims

Twitter’s ad revenue recovery appears to be slower than its owner, Elon Musk, claimed earlier this week in an interview with the BBC. Data from research firms Sensor Tower and Insider Intelligence, as well as statements from multiple companies, indicate that many advertisers are not rushing back to the platform. Ad spend down roughly 20%. … Read more

Twitter’s top 500 advertisers could get free verification

Twitter intends to impose a $1,000 monthly verification fee on organizations, but will exempt its 500 biggest advertisers and the 10,000 most-followed organizations with prior verification, according to an internal document acquired by The New York Times. All accounts purchasing verification would undergo a review to ensure they were not engaging in impersonation, the document … Read more