You could create a content strategy as you “fly” it — but here’s a better way [Rose-Colored Glasses]

You could create a content strategy as you “fly” it — but here’s a better way [Rose-Colored Glasses]

Are you trying to build your plane while flying it? I don’t know where that phrase came from, but a 22-year-old ad campaign by Fallon for digital consultancy EDS helped popularize it. The hilarious TV and print ad showed people assembling an airliner in mid-air and testifying how much they love their job. The ad’s … Read more

Why you don’t (yet) need a uniform content development process [Rose-Colored Glasses]

Why you don’t (yet) need a uniform content development process [Rose-Colored Glasses]

The pandemic has caused organizations (finally) to worry about building a strategic content development function. As a result, I see more and more content marketing executives faced with the challenge of solving how content flows through the company. It is important that companies finally learn what it means to act like a media company. It … Read more

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