People say all kinds of things are ranking factors. But the truth is that Google has never confirmed most of them. This leads to a lot of misinformation and bad advice. In this guide, we’ll explore eight ranking factors that we know Google uses. Backlinks are clickable links from one website to another. In 2016, … Read more
As marketers, we love numbers and metrics. They help us track progress. They tell us where we are and how far we have to go. SEO continues to be a nebulous task and a moving target. Most focus is on how an individual page ranks for a specific query. But, do websites have an overall … Read more
Google said it will soon incorporate a new signal into image ranking. Google is also introducing a new type of schema in an attempt to help make its image search results more racially diverse and inclusive. Google will use MST Scale to rank images. Google said it will be adjusting how it ranks images, using … Read more
