17 Books Perfect for Content Marketers (That Aren’t About Content or Marketing)

17 Books Perfect for Content Marketers (That Aren’t About Content or Marketing)

Inspiration and motivation can come from unexpected places. That’s what we found when we asked marketers and other business people to share their go-to book for marketers. Many people recommended books about content and marketing (read those recommendations here). But others suggested intriguing books that aren’t directly about marketing at all. These 17 recommendations range … Read more

10 tips for writing engaging content previews for social media

10 tips for writing engaging content previews for social media

Social media users scan their feeds, so marketers play around with images to get their audience to stop scrolling. But glowing images shouldn’t be the only hook they can stop, click and read on. Scrollers, seeing an image, often go to the text to see what it’s about. And if this content preview doesn’t motivate … Read more

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