The future of AI in content is in your hands [Rose-Colored Glasses]

The future of AI in content is in your hands [Rose-Colored Glasses]

Have you heard a lot about ChatGPT lately? I thought so. In case you haven’t (maybe you’ve been too tied up with holiday shopping or closing the fourth quarter), ChatGPT is a prototype artificial intelligence chatbot developed by OpenAI that’s gotten a lot of media and social media coverage. This class of generative AI technology … Read more

New Google Analytics 4 landing page report

New Google Analytics 4 landing page report

There’s a new report in town, and it’ll help you evaluate and optimize the effectiveness of your landing pages Google Analytics 4 (GA4). The new report will compare the following metrics: Average engagement time per session conversions New user view Total revenue Why we care. You can find the Landing page report in the Engagement … Read more

Inbound vs Outbound Marketing: What’s the Difference?

Inbound vs Outbound Marketing: What’s the Difference?

Inbound marketing is where you build brand awareness and interest with content. Outbound marketing is where you reach out to consumers to do the same thing. In this post, you’ll learn how to decide which is better for your business. Let’s start with the basics. What is inbound marketing? Inbound marketing is a marketing strategy … Read more

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