3 Top Content Marketing Challenges in Manufacturing [Research]

3 Top Content Marketing Challenges in Manufacturing [Research]

The most common challenge among manufacturing marketers? Creating content for different stages of the buyer’s journey. That’s what 62% cited in today’s release of Content Marketing Institute’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023, co-sponsored by GlobalSpec and 6sense. Rounding out the top three of the most frequently cited challenges: aligning sales … Read more

Microsoft Video Ads Are Now Broadly Available

Microsoft Video Ads Are Now Broadly Available

Video ads on the Microsoft Audience Network are now broadly available to augment existing search and image advertising campaigns. Microsoft piloted video ads in September 2021 in select countries. Over a year later, video ads are available to all Microsoft advertisers in the United States, Canada, the United Kingdom, France, Germany, Australia, and New Zealand. … Read more

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