Writing is the lifeblood of most online businesses. Whether that’s blog articles, landing page copy, or product descriptions, the written word is necessary to attract and convert readers. But there are two types of writers you can become (or hire): A content writer or a copywriter. What are the differences between these two crafts? Which … Read more
The product marketing landscape is continuously changing. To keep pace with the latest trends, you’ll need to keep up with the experts. That includes reading books with fresh insights and perspectives. To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. These books tackle how to lead a … Read more
A leaked Google memo offers a point by point summary of why Google is losing to open source AI and suggests a path back to dominance and owning the platform. The memo opens by acknowledging their competitor was never OpenAI and was always going to be Open Source. Cannot Compete Against Open Source Further, they … Read more
