URL shorteners are some of the most understated tools in internet marketing. Not only do they clean up long links to ensure an unruly URL isn’t upstaging your content, but they also track the results of any landing page, providing you with powerful metrics on the effectiveness of your links. Here’s a list of things … Read more
Google is now rolling out two different Google search algorithm updates simultaneously, the December 2022 helpful content system and the December 2022 link spam update. The helpful content update started on December 5th, and the link spam update started on December 14th. Both updates are not finished rolling out, in fact, Google said that the … Read more
A competitor link analysis is an assessment of the link profiles of major competitors where you look at their link building strategies to gain insights. Implementing some of the same strategies in your own link building can lead to higher rankings in search engines and increased business outcomes. Performing this kind of analysis allows you … Read more
