Your biolink is one of the most important parts of your Instagram page. Find Out How To Get The Most Of It With These 5 Links In Bio Tools.
You will learn it
- How to add a bio link on Instagram
- 5 Tools To Help You Get The Most From Your Instagram Bio To Grow Your Business
The phrase “Link in Bio” has become a standard sign-off in Instagram subtitles. It’s so commonplace that it shows up in music, art, and gifs. The set even has its own set of Instagram stickers.
Since launching the app, Instagram has limited all accounts to a single clickable link that lives in your Instagram bio. So it’s not surprising that anyone looking to drive traffic outside of the app points to their Instagram biolink.
But how do you make the most of this really valuable property? Should you add your homepage and name it a day? Or do you change it from time to time to keep your content up to date? With Link in Bio-Tools you can get the best of both worlds.
Here’s how to paste a link on an Instagram bio
Any type of Instagram account – personal, business, and creative – can use Instagram biolinks.
To paste a link on an Instagram bio:
- Go to your Instagram profile
- Tap on “Edit profile”
- Scroll down to the “Website” field
- Add the url to your desired landing page or Instagram link in the bio tool
- Save changes (tap on “Done” on mobile devices, on “Send” on the desktop)
After updating the link in the bio, make sure to test on both desktop and phone to make sure the linked page works well on both devices.
There are so many links in bio tools that it can be hard to choose, so we’ve narrowed them down to our five favorites.
1. Shop grid
Buffers Shop Grid turns your single Instagram biolink into a visual link catalog. We don’t mean to brag, but our grid-inspired landing page is a pretty big deal. Unlike some of the other links in Bio-Tools that only display a series of rectangle button links, Shop Grid displays your original Instagram posts as well as the featured links above.
With Shop Grid you can add a unique landing page to every image. Turn any Instagram post into a clickable link that takes people straight to product pages, blog posts, or even partner sites or featured content. Thanks to the familiar grid layout, people can easily find the exact post they are looking for and jump straight to the linked content.
2. Link tree
Linktree allows you to create a single link that can be used on all social media platforms. Now that you’ve created your custom URL, you can use the drag-and-drop editor to quickly create your landing page.
Linktree’s free plan is straightforward and simple – you get core features like unlimited links, social media icons, and very basic analytics. Upgrading to the paid plan gives you access to a lot more customization options and in-depth analysis.
Mona’s Link-in-Bio tool is aimed at brands and individuals looking for an easy way to bill for services through Instagram. You can create a custom landing page using Mona’s built-in elements, or you can use a template. Then state which services you offer and name your prices.
Mona is a great link in bio option for individuals selling online services like video sessions and consultations. You set your own prices and Mona processes payments through Stripe. Remember that while Mona itself is free, Stripe has payment processing fees, and Mona forfeits 4% of your sales. Take these fees into account when setting your prices.
Campsite allows you to create a simple landing page that combines photos with a short headline. Landing pages have static links for important pages like other social media profiles, your website, and emails. Below these clickable buttons add a list of links with titles and images. Campsite even has Canva integration that allows you to create custom images.
The free account includes key features like unlimited links, options to customize fonts and colors, and basic analysis. However, you need a paid plan to use your own domain, remove campsite branding, upload your own images, and many other advanced features.
Imagine a mix of Instagram Stories and a website and you have milkshake. Instead of a list of links or a grid, Milkshake has individual “cards” that take up the entire screen, and Instagram users have to swipe through over and over to see more content.
Milkshake websites are created entirely on your phone by choosing cards from templates which you can then customize to match your branded colors and fonts. The app even has a “shake it up” function that cycles through different looks so you can choose the best for each card.
This free link in the bio tool is unique in that it allows you to create a number of mini landing pages. Each card can contain multiple visuals, links, and text boxes. The content-aware design is a big plus, but it also relies on users flipping through to see more. So if you want to see this content, you need to make your milkshake worth drinking to the last drop (or in this case, the last card).
Are you taking full advantage of your Instagram link in the bio?
Before adding “Link in Bio” to an Instagram post, ask yourself: will this link lead my Instagram followers to what they’re looking for? Make it easy for your fans by turning this single link into a collection.
Use Buffer Publish and Analyze to manage Instagram posts, stories and analysis. Start with a free plan to see how Buffer’s platform can streamline your social media management efforts.
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