Drop great anchor text to keep your SEO strategy afloat

Anchors on boats prevent the ships from swimming away. Anchors in your content keep Google (and your readers) from floating away. As Google crawls your website, it looks for anchor text. Well done, this content signals relevance and authority. Done poorly, it can sink your content in the eyes of Google (and the readers). Done … Read more

11 possible reasons for the drop in traffic

Website migration is one of those long-term processes that can benefit your website – but a lot can go wrong with it. Improper redirects, problems with robots.txt files, sitemap issues, and even broken internal links can all lead to your site migration inadvertently resulting in a decrease in organic search traffic. It can be a … Read more