How to Create the Perfect Instagram Bio for Your Business

Instagram bios are limited to 150 characters, a few action buttons, and a single link. Your profile page needs to say a lot in a small space, so it’s important to carefully consider how you use it.

Anyone can add a business address and some contact information to an Instagram profile. But if you’re an account under the million, you have a better chance of attracting potential followers with a unique Instagram bio.

The content of your Instagram bio will depend on what your business is doing, what tone you want to set on your account, and what you want to achieve with using Instagram for Business. Here is our guide to creating a bio that fits your brand.

Know what to include in an Instagram bio

Your Instagram profile should reflect your brand’s unique personality, but there are key elements that every business account profile should have.

Your Instagram bio should include:

  • A connection
  • A quick summary of what your company does
  • Action buttons (Message, Book Now, Contact Us, etc.)
  • A profile picture

Your profile picture will be cropped to a small circle. Make sure you double-check the look of the photo so you don’t end up with a awkwardly cropped photo or a profile picture with text that is too small to read.

Write a great Instagram bio

This is where the crucial 150 characters come into play. How do you convince with so little text? You could spend all day looking at templates and Instagram bio ideas and still miss the target for your target audience. A great Instagram bio is unique to your brand.

Show your personality. Is your brand funny and playful or more serious and informative? Use your Instagram bio to set the tone for your content. For small businesses, this can mean sharing your company’s mission or brand values. If your focus is on selling on Instagram, your bio could be your elevator pitch. It depends on what you want to achieve with using Instagram for Business.

Your unique Instagram bio should tell current and potential followers what you are doing, selling, or sharing on the app. Check out this Instagram bio example:

Mahnal’s Instagram bio shares what the company is doing, the company’s values, and a business address.

Think about what actions you should take people when they visit your Instagram business profile. Direct people to visit your store, visit your website, or follow you for specific information. You can use direct calls to action, such as: B. “Follow me for more reading recommendations” or just let people know what you post about. Dr. For example, Joshua Wolrich says, “Fighting Weight Stigma and #Nutribollicks,” which gives you a clear idea of ​​what type of content he’s sharing.

Dr. Joshua Wolrich‘s bio lists his references and tells people what he posts and what is important to him.

There is no such thing as a perfect Instagram bio. Focus on giving a quick preview of who you are and what type of content you are producing.

You only get one clickable link on the Instagram app, so think about how you want to use it. Decide whether you want to change the link frequently or keep a static link.

If you change the link, you can often redirect people to certain content. Many bloggers use this tactic to link people straight to their latest article. Static links are less maintenance-intensive, but you can only direct people to a single landing page.

There are plenty of link-in bio tools out there that give you the best of both worlds. For example, Start Page from Buffer is a beautiful, flexible, mobile-friendly landing page that you can create in minutes and update in seconds. It will open to your own customizable list of links, pictures and videos. This tool maximizes the limited space available.

Use Instagram action buttons

Action buttons are only available on Instagram business accounts and are a great way to get more clickable items in beyond your individual Instagram biolink. To add action buttons, go to your profile, tap Edit Profile and scroll down to Action Buttons.

The options for the action button vary depending on the type of company and partners. For example, restaurants can add an Order Food button, but must partner with a food order service such as Grubhub, Postmates, DoorDash, and so on, could use View Shop.

Instagram's “Add Action Button” offers options like “Order Food” or “View Shop”.
Instagram action buttons vary by business type. DD Mau restaurant uses a button to order food, while vintage shop uses The Apartment View Shop.

If none of the industry-specific options are right for your business, you can always use standard buttons like Contact, Email, and Message.

Now that we’ve covered the must-haves, let’s examine how you can add a little spice to your Instagram bio to make it stand out.

Creative formatting

If you’ve ever wondered how to rank your Instagram bio, you are not alone. Formatting a bio is difficult, especially on the Instagram mobile app, but there are ways you can change the format by adding line breaks and breaking up text with emojis.

To add line breaks in your Instagram bio, you’ll need to edit your profile on the desktop. Log into your account, click the “Edit Profile” button and scroll down to your bio. From there, enter your bio as you normally would and just hit enter to start a new line.

The bio section on Instagram supports line breaks.  To add, edit your profile on the desktop and press Enter to start a new line.
To add line breaks to an Instagram bio, edit your profile on the desktop and press Enter to start a new line.

Emojis are another great way to break up blocks of text in your Instagram bio. When you’re short on space, emojis can also help convey information in fewer characters. For example, a flag emoji tells people where you are from or where you are based with just one character. To add emojis, edit your profile through the Instagram mobile app and use your emoji keyboard. Pro tip: Add line breaks on the desktop first, then use emojis to highlight each line.

Emojis can liven up Instagram bios in many ways.  Hello Juice combines emojis with line breaks, Wizard Pins uses emojis as part of a call to action, and expat Edna uses them to represent countries she has visited and actions like
Emojis can liven up Instagram bios in many ways. Hello Juice combines emojis with line breaks, Wizard Pins uses emojis as part of a call to action, and expat Edna uses them to represent countries she has visited and actions like “writing”.

A note on Instagram Bio Fonts, while it is possible to change your font, we do not recommend doing so as it will make your profile less accessible, which will limit your potential audience. Instagram’s font creation tools change the look of your text, but screen readers often can’t decipher the font. Screen reader programs read text aloud to visually impaired users. So if you use an unsupported font, your profile content will not be accessible to everyone.

Category and business address

Instagram business accounts have the option to add a category or industry, as well as a business address. Depending on the type of business you are, these additional elements can give potential followers more context.

Adding a category or industry can help clarify what you’re doing. You also save space in your biography with categories – if you have already listed “Coffee Shop” as a category, you do not have to explain this in your bio text.

If you have a physical location, it makes sense to include a business address. However, if your business is only online, there is no need to fill your bio with your warehouse or post office box address.

Brand hashtag

If you want to incorporate User Generated Content (UGC) into your Instagram marketing strategy, including a branded hashtag in your Instagram bio will make your life a lot easier. We added #BufferLove to our Instagram bio to encourage our fans to use the hashtag when posting about us. That way we can simply search the hashtag to find UGC to show up in our account.

Branded hashtags are also a great way to build a community because people can follow hashtags just like accounts. The International Association for Premenstrual Disorders (IAPMD) encourages people to use #PMDDPeeps to share their PMDD stories. Not only does it give them easy access to content they may want to share again, but it also helps connect people who are related to PMDD.

IAMPD encourages followers to use #PMDDPeeps.  The hashtag has been used more than 15,000 times.
IAMPD encourages followers to use #PMDDPeeps. The hashtag has been used more than 15,000 times.

Don’t rely on your Instagram bio to do all of the work

Creating a unique Instagram bio is just the first step. Once you’ve optimized your Instagram profile, it’s time to start working on your Instagram marketing strategy. With Buffer, you can schedule posts and Instagram Stories, reply to comments, and even generate custom reports to monitor your progress – all within the Buffer platform. Get started with a free trial today.


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