Google alerts aren’t working, here are 3 free alternatives

Google Alerts isn’t working, the company advises.

A problem has been identified and is being resolved.

Exact details such as the extent of the failure and the duration of the repair are not yet known.

Problems with Google Alerts are not common, but they do happen.

Even a brief outage can be harmful if a company misses an important warning.

Google Alerts is used to track mentions of certain keywords and topics.

Businesses and marketers tend to use Google Alerts to track media mentions.


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Certain mentions can create strategic opportunities to respond or reclaim a link from publication.

For example, on Google Alerts, you can find out that a website posted credit for your work without adding a link to your company name.

This provides an opportunity to reply and ask for a link to the work page you are referring to.

It’s not that they didn’t want to link to you – the lack of a link may have been an oversight.

Not all website owners understand the value of backlinks and how important they are to SEO.

You can incentivize them further by reminding them that this is a Google best practice. shortcut Name sources, don’t just mention them.


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If they value your work enough to include it in their copy, you’ll often find that they like to add a link too.

However, all of this advice is for free if you can’t take advantage of the opportunities because Google Alerts isn’t available.

Organizations that rely on Google Alerts for media monitoring and link building should have standby alternatives for days like today.

Probably the biggest attraction of Google Alerts is that it’s free. So I don’t recommend anything that you have to pay for.

Here are the best free alternatives to Google Alerts.

Free Google Alerts alternatives

1. Talkwalker Alerts

Screenshot from, October 2021.

Talkwalker Alerts does everything Google Alerts does and more. All for the same price of zero dollars.

You can use Talkwalker to monitor blogs, forums, websites, and Twitter.


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Unlike Google Alerts, which monitors all available sources at all times, Talkwalker allows users to filter the results based on the sources that matter most to them.

This is the ideal and most recommended free alternative to Google Alerts.

2. Social seeker

Alternatives to Google AlertsScreenshot from, October 2021.

The free features that this tool offers are nowhere near comparable to Google Alerts, but they will be enough in a pinch.


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Social Searcher allows you to search for your brand name in real time to see where and how it’s mentioned on the web.

The search engine will return a list of results of the mentions, along with data on who mentions your brand, what the sentiment is, and what keywords are used for your brand.

This tool doesn’t offer free monitoring, but you can do 100 searches per day for free.

Social Searcher can be useful on days when Google Alerts is having problems.

3rd mention

Alternatives to Google AlertsScreenshot from, October 2021.

The social media monitoring tool that brands and agencies around the world trust has a free tier that could be useful for smaller businesses.


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With Mention’s free tier, you can monitor up to three social media accounts and track up to 1,000 mentions per month.

You can get one notification per month for free, so most of the time you will have to manually check this tool.

The free tier is by no means a 1: 1 alternative to Google Alerts, but it can be helpful as a backup.


At the time of writing, Google Alerts is not working properly, but the company is hoping to fix it “quickly”.

Media monitoring is big business, with subscription software costing hundreds of dollars a month.


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The number of free monitors is limited, but Google’s Alerts service works as expected most of the time.

If it doesn’t, check out the alternatives listed above.

Source: Twitter

Selected image: naum / Shutterstock

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