Identity & custom user experiences

Savvy digital marketers leverage user identification to create genuinely custom experiences for their customers because identity is a crucial part of today’s online landscape. Nancy Marzouk of MediaWallah joins me on the SEJ show to discuss the concept of identity data and how it becomes an integral part of digital advertising. In addition, we discuss … Read more

Google’s Top 3 Metrics For Evaluating User Experience

Core Web Vitals (CWV) are a set of metrics developed by Google to measure the user experience of site visitors. They provide an idea of ​​how well a webpage performs and help identify areas needing improvement. Google offers several metrics for measuring page performance that is called Web Vitals, which are different from Core Web … Read more

Bingbot user agent change coming in the Fall of 2022

In 2019, Microsoft Bing announced new Bingbot user-agent names that fit better with its evergreen Bingbot crawling and rendering service. Microsoft’s Fabrice Canel has now said that by the Fall of 2022 the old user-agent will stopped being used and the search company will transition to the new user-agents fully. Old user agent. Microsoft said … Read more