SEO Vs. Web Developers: Who Should Lead Implementation?

The relationship between an SEO professional, the IT department, and the web developers of a site can be complicated. Web developers and IT departments have different priorities from SEO pros; they focus on the appearance and stability of the site rather than its functionality. Developers and IT departments also don’t typically have ample time or … Read more

7 Questions Every Writer Should Ask To Craft an Effective Lead

Updated April 25, 2022 “Please don’t read this article.” That’s the unintentional plea made by content writer after content writer. They craft a boring lead that would make even the most well-caffeinated person fall asleep. They spend hundreds of words to get to the point. They get so “creative” that they miss conveying the purpose … Read more