How Do You Differentiate Goals From KPIs?

Today’s Ask An SEO question comes from Sharon (following a recent webinar last December 2022), who asks: How do you differentiate goals from KPIs? The nomenclature of digital marketing can be confusing. Even seasoned marketers can get confused by the latest buzzword or technical definition. And don’t get me started on how the major search … Read more

SEO metrics and KPIs every marketer should know

Learn which key technical SEO and website health metrics you should be including in your marketing KPIs — and how to demonstrate the impact of organic search and website health on your wider business goals. From website traffic and click-through rates to sales attribution models, SEO experts cover it all in this webinar. Register today … Read more