Web3’s Marketing Value Is Function, Not Form

Picture a time when a new technology angered many because of the copyright infringement risk to creators, yet people considered technology and media company leaders heroic. A new technology protocol prompted an entire version number upgrade to the web. A new technology challenged Google for search supremacy. And every startup name contained fewer and fewer … Read more

GA4 now has an enhanced measurement option for form interactions

Google has added an enhanced measurement option for form interactions. Now you can not only see when a form has been submitted, but you can also see when one has been started by a new user. Lead gene marketers rejoice! Get the daily newsletter search marketers rely on. Enable enhanced measurement. Enhanced measurement should be … Read more