Customers have grown to expect tailored, timely offerings and marketers are challenged with delivering these real-time, personalized experiences to respond to their needs. As a result of this shift, enterprises are leveraging customer-centric strategies to drive smarter engagement across the full customer journey, capture revenue opportunities and foster long-term loyalty. Those who are truly succeeding … Read more
You’re doing everything in your power to craft amazing content. You sweat over quality, optimize everything to the last keyword, and feed those greedy channel beasts more and more and more. But the results you get don’t match the effort you put in. What are you doing wrong? The game has changed. Simply doing the … Read more
Google’s principle of EAT — which stands for expertise, authority, and trustworthiness — is the search engine’s way of determining the value of content on the web. But what does it mean for content to reflect expertise, authority, and trustworthiness? “Expertise, for me, is the amount of knowledge you have in a field,” said Kevin … Read more
