How Do You Differentiate Goals From KPIs?

Today’s Ask An SEO question comes from Sharon (following a recent webinar last December 2022), who asks: How do you differentiate goals from KPIs? The nomenclature of digital marketing can be confusing. Even seasoned marketers can get confused by the latest buzzword or technical definition. And don’t get me started on how the major search … Read more

How To Find Ideas That Differentiate Your Content

Let’s play a word association game. When you hear, “Start with why,” what comes to mind? If it’s Simon Sinek, you’re not alone. Since 2009, his TED Talk has been viewed over 60 million times, and his book Start With Why made bestseller lists. Mark Levy, founder of Levy Innovation, helped Simon conceive Start With … Read more