How To Avoid Going Down Google’s Instant Answer Search Trap

Editor’s note: This week, we’re giving everyone a taste of Content Marketing World 2022 by featuring recaps of articles filled with insights from this year’s speakers. For years, marketers claimed victory when their page made it to the first organic listing or even a first page ranking on a Google search results page. Now zero-click … Read more

How To Use AI-Generated Content the Right Way (and Avoid the Downsides)

We’ve been watching AI take human jobs for a while now — industrial, manufacturing, and even financial industries have been massively disrupted by the ability of machines to think like humans. But what about creatives? Are they at risk too? Could AI-generated content replace human writers any time soon? Some marketers and innovators say yes. … Read more

14 Rookie Mistakes to Avoid

Press releases remain a critical link in the communications chain. According to Cision’s 2021 Global State of the Media Report, 78% of journalists say they prefer press releases and news announcements to other content types. the problem Writing a press release is simple — writing a good press release is no easy task. In this … Read more

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